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Old 07-20-2009, 04:37 AM
chin chin is offline
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Default The macro-environment
A firm's marketing macro-environment consists of factors that manifest on a large or macro scale. These are typically economic, social or political phenomena. A common means of assessing a firm's macro-environment is via a PEST (,i.e. Political, Economic, Social and Technological) analysis. Within a PEST analysis, a firm would analyse national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.),



toy story 2
Handy Akkus
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Old 10-02-2009, 07:28 PM
johnl123d johnl123d is offline
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good to know....
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Old 10-20-2009, 05:04 PM
mathew22 mathew22 is offline
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Thanks for sharing it with us.Its really very great to know.
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Old 10-21-2009, 11:53 AM
samac samac is offline
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yes thanks for that
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Old 11-06-2009, 08:58 PM
goclarkanderson goclarkanderson is offline
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Thanks for the great posts!
:-)
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